Don't know where to begin or what to include in your business plan? This outline will get you started by listing what you may want to include in each section.
This is an outline of a complete business plan:
- Summary
- Business concept
Current situation
Key success factors
Financial situation/needs
- Vision
- Vision statement
Milestones
- Market analysis
- The overall market
Changes in the market
Market segments
Target market and customers
Customer characteristics
Customer needs
Customer buying decisions
- Competitive analysis
- Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threats and risks
- Strategy
- Key competitive capabilities
Key competitive weaknesses
Strategy
Implementing strategy
- Products/services
- Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services
- Marketing and sales
- Marketing strategy
Sales tactics
Advertising
Promotions/incentives
Publicity
Trade shows
- Operations
- Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities
- Creating the financials of the business plan
- Assumptions and comments
Starting balance sheet
Profit-and-loss projection
Cash flow projection
Balance sheet projection
Ratios and analyses
Copyright © BusinessTown.com, LLC
Source: by Bob Adams, Adams Media Corporation,
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is one of the foremost authorities on the job-hunting process. He is the president of Adams Media Corporation, which has developed the JobBank series, the Adams Almanac series, the Knock ’Em Dead series, and dozens of other best-selling career books. He lives near Boston.
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Source: by Bob Adams, Adams Media Corporation
